OUGD503 Responsive - Design Process 2: Preparatory Work

• Read the Module Information and Studio Brief 1

• Sign up / subscribe / join D&AD, YCN , ISTD
• Explore the content of their websites
• Visit Graphic Competitions, 99 Designs, Design Contests websites
• Read their Terms and Conditions
• Select 5 briefs that you are interested in responding to
• Bring printed copies of each brief to the next session
• Write a short description of why you have selected these briefs

D&AD

I chose this brief for the body shop because I feel as though it is well suited to my practice at this current moment in time. I have always been interested in packaging since the start of the course and I am becoming more and more interested in the ethical side of packaging. I know that the Body Shop are an eco-friendly brand which is the main reason I have chosen it.

Source

Fortnum and Mason was one of my subjects I researched over Summer. Therefore I feel as though I know a lot about the brand and the history which would help me a lot with this brief. I also feel as though because it was something I had initially chosen to research I would be likely to find completing the brief really interesting and fun.

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Graphic Competitions

Once again, this is an eco-friendly ethical brief which is extremely interesting for me at the moment. I think I would benefit a lot working for Greenpeace and it would be an amazing experience to fulfill a brief for such an important organisation.

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99 Designs

The two briefs below are both very similar as they relate to beauty products. Both of the labels seem to be very organic brands and so I can imagine their packaging to be very clean and simple. This is most certainly suited to me as I feel as though I am quite professional and simplistic with my work.

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